Black-Owned NovaBeauty Brands You Shouldn't Live Without

Black Owned NovaBeauty Brands

Black entrepreneurs, especially women, have been making incredible strides in the beauty industry, and we want to highlight some of the Black owned, female-founded beauty brands currently available on From skincare that tackles acne and signs of aging to haircare that encourages users to embrace their natural beauty, there's something for everyone in our lineup. Here's an opportunity for you to learn more about these groundbreaking brands and support them! Trust us, you won't be disappointed.

Undefined Beauty

Undefined Beauty is a female founded, Black-owned, inclusive, and clean skincare brand using “plant magic” to revolutionize skincare. Their CBD-infused products nourish, hydrate, and support skin to help it look its best and be the healthiest it can be. CEO Dorian Morris is a big proponent of democratizing beauty and wellness to make them much more inclusive and accessible to all, and in de-stigmatizing CBD. CBD is an anti-inflammatory and antioxidant powerhouse. It penetrates deeply into the skin to fight free radical damage, rebalancing skin and reducing oxidative stress to fight signs of aging, like fine lines and wrinkles. Regular use of Undefined Beauty’s bestselling serums will make skin appear smoother, healthier, and more youthful.

Please note: These products are not intended for use by children under 18.

Must-Try Products:

Glow Elixir CBD Beauty Serum, $48

Undefined Beauty Glow Elixir CBD Serum

A weightless, fast absorbing, and deliciously scented serum that nourishes skin and offers a lit-from-within glow. In addition to CBD, key ingredients include rosehip oil (brightening), argan oil (moisturizing), jojoba oil (unclogs pores), and rose oil (soothing). Gently pat onto slightly damp skin for optimal absorption.

Glow Gelee CBD Firming Serum, $48

Undefined Beauty Glow Gelee

It’s never too early to start thinking about anti-aging skincare! This firming serum is unscented, fast absorbing, and infused with powerful, organic botanicals that improve skin elasticity. With regular use, skin will appear firmer, brighter, and more balanced. No matter your age or skin type, you can reap the benefits of this serum for healthier skin.


GIRL + HAIR’s mission is to empower women to embrace their culture and natural hair. Created by Dr. Camille Howard-Verovic, and inspired by Dr. Camille’s own journey as an African-American woman looking for the right hair care products, GIRL + HAIR was formulated for nourishing natural or relaxed hair while wearing protective styles. All of Dr. Camille’s products have been specially developed for easy use and application. She is determined that users of GIRL + HAIR can boast a head full of healthy and thick hair, and only uses protective, fortifying, and conditioning natural ingredients to maximize the growth and strength of your hair.

Must-Try Products:

CLEAR+ Apple Cider Vinegar Clarifying Rinse, $12.99

Girl + Hair Apple Cider Vinegar Clarifying Rinse

This hair rinse is formulated to gently but thoroughly remove product buildup. It’s a must for anybody who uses hair sprays, pomades, gels, and mousses to style their hair on a regular basis. This rinse further repairs damaged hair follicles without stripping hair of its essential and natural moisture. It is designed for curly, kinky, and coily hair types, and helps balance both hair and scalp pH. A balanced pH is essential in sealing and strengthening hair. Apple cider vinegar is also a natural hair detangler (useful in removing extensions)!

RESTORE+ Restoring Hair Treatment Balm For Curly Hair, $15.99

Girl + Hair Treatment Balm

People with curly hair know they have to take extra special care of their locks. This treatment balm makes it easy with its botanical oil blend that fortifies and protects dry or damaged strands. It includes castor, sunflower, abyssinian, neem, tea tree, pimento, grapeseed, coconut, and olive oils to protect and condition natural hair cuticles while supporting hair growth.

Hyper Skin

What you see is what you get with Hyper Skin! Founded by Desiree Verdejo in 2019, Hyper Skin is rooted in multiculturalism and inclusivity, and offers hyper-targeted, straightforward skincare solutions that do exactly what they promise. Tackling hyperpigmentation first and foremost in order to give people of color a reprieve from dark spots and acne scarring, Hyper Skin is super results-oriented and dedicated to helping its users have healthy, even-toned, glowing skin.

Must-Try Product:

Hyper Clear Brightening & Clearing Vitamin C Serum, $36

Hyper Skin Hyper Clear Vitamin C Serum

Discoloration and hyperpigmentation plague people of all skin types, and this serum was specially formulated to tackle this issue. Hyperpigmentation can be a result of sun damage or inflammatory skin conditions like acne. This serum is packed with 15% vitamin C and vitamin E, which work together to brighten skin and fade away dark spots. Even wrinkles, fine lines, and rough texture are treated and refined with this serum, because vitamin C boosts collagen production in the skin. Add it to your skincare regimen ASAP.

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